Silverspine Technology
Wednesday, May 28, 2008
I have devised architecture for developing websites that allows for search engine friendly Silverlight web sites. The current guidelines from Microsoft for Silverlight search engine optimization (SEO) is that they are working with search engines to help them index XAML files, but with Silverlight 2 bundling those XAML files into a XAP file those search engines will have more work than they bargained for to index this new breed of rich interactive applications.…
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Silverlight SEO
Sunday, March 16, 2008
So you’ve downloaded the SDK, and you finally installed Visual Studio 2008. You crack it open and get your “Hello World” project running. Now you are ready to dive head first into a complete Silverlight site. Getting buy-off from the various organizations will be your first hurdle. They are interested in how well the site will perform in the search engines. You don’t really care about that because you want to be able to have a stronger fidelity between what your designer has created and what you can deliver to the web.…
More on Silverlight SEO
Sunday, March 16, 2008
In my last post I described a method of building web sites that have the ability for search engines to crawl the site. This is important in Silverlight because traditionally all of the content within a Silverlight site is contained within the XAML. With the method described, all the content is still in the HTML. The question remains, though, why do I care? The first and most obvious answer is: if you don’t how will anyone ever find your content?…
Localizable Silverlight
Sunday, March 16, 2008
In my previous post I discussed Silverlight SEO, and the strategy I’m using to enable search engines to crawl my sites. Even though most of my site is in Silverlight, search engines are able to crawl it because the content itself is actually in the HTML of the page. Then I transform it using some basic JavaScript. At McCann Worldgroup one of the most important tasks is making a site easy for subs to localize.…