Now Loading – A Public Service Announcement
7/26/2008 - By: Todd Spatafore
This is a web page. The browser says that it is done. There’s nothing obvious going on with the screen and for all that I know the page just won’t render. However, if you look really closely at the top left, in browser default font there is a number that is counting up. Eventually it reaches 100 and the site finally appears, but considering I have a truly blazing Internet connection I don’t usually expect to wait 30 seconds to see anything on a site. The thing I really dislike about Flash and Silverlight sites is the loading time. I’m guilty of it too as I had to put a “Now Loading” screen in Server Unleashed, but I at least gave the user something to let them know the page is actually loading. This example of a loading screen is unacceptable from P.F. Changs. All of you web developers and designers out there, please remember that if your site is going to take more than 5 seconds to load even on a really fast Internet connection, let the user know that something is going on.